Privacy Policy

Effective Date: 07-29-2025
Last Updated: 07-29-2025

Who We Are

Spearleaf Local ("we," "us," or "our") is an SEO and digital marketing company owned and operated by Joshua Albanese. We're on a mission to protect small business owners from predatory marketing practices while delivering ethical, transparent marketing solutions.

Contact Information:

  • Website: spearleaf.com

  • Email: hello@spearleaf.com

  • Phone: (239) 401-6999

  • Address: 1317 Edgewater Dr #4807, Orlando, FL 32804

Our Commitment to Your Privacy

At Spearleaf Local, we believe in doing business with integrity. That means being completely transparent about how we collect, use, and protect your information. This Privacy Policy explains our practices in plain English—no corporate BS.

Information We Collect

Information You Provide Directly

  • Contact Information: Name, email address, phone number, business name, and address

  • Business Information: Details about your business, industry, current marketing challenges, and goals

  • Communication Records: Content from emails, phone calls, text messages, and consultation forms

  • Payment Information: Billing details and payment method information (processed securely through Stripe)

Information We Collect Automatically

  • Website Analytics: Through Microsoft Clarity and Google Analytics, including:

    • Pages visited and time spent on our website

    • Click patterns and user interactions

    • Device information (browser type, operating system, screen resolution)

    • IP address and general location information

    • Referral sources and search terms used to find our site

Technical Information

  • Cookies and Similar Technologies: Small files stored on your device to improve your experience

  • Server Logs: Automatically recorded information about your use of our services

  • Performance Data: Information about how our services perform for your business

How We Use Your Information

Primary Business Purposes

  • Service Delivery: Providing SEO, digital marketing, and consultation services

  • Communication: Responding to inquiries, scheduling consultations, and providing updates

  • Account Management: Managing your service account and billing

  • Customer Support: Addressing technical issues and service questions

Marketing and Outreach

  • Email Marketing: Sending newsletters, tips, and service updates (with your consent)

  • SMS/Text Messaging: Sending appointment reminders, service updates, and promotional messages (with explicit consent)

  • Phone Communication: Calling for consultations, follow-ups, and service discussions

  • Content Creation: Creating case studies and testimonials (with your explicit permission and anonymization when requested)

Business Operations

  • Analytics and Improvement: Using Microsoft Clarity and other tools to understand how visitors use our website

  • Legal Compliance: Meeting legal obligations and protecting our rights

  • Fraud Prevention: Security measures to protect against unauthorized access

Microsoft Clarity

We use Microsoft Clarity to understand how you interact with our website. This service records:

  • Mouse movements, clicks, and scrolling behavior

  • Pages visited and time spent on each page

  • Form interactions (but not the actual content you type)

  • General location information (city/state level)

What This Means: Clarity helps us improve our website experience by showing us where visitors might be confused or encountering issues. All data is anonymized and aggregated.

Your Control: You can opt out of Clarity tracking by enabling "Do Not Track" in your browser settings.

SMS/Text Messaging

We use Go High Level as our CRM and messaging platform to send text messages including:

What We Send

  • Appointment confirmations and reminders

  • Service updates and important notifications

  • Marketing messages about our services (only with explicit consent)

  • Educational content about SEO and digital marketing

Your Rights

  • Opt-In Required: We only send marketing texts after you explicitly consent

  • Easy Opt-Out: Reply "STOP" to any text message to unsubscribe immediately

  • Frequency: Marketing messages typically sent no more than 2-3 times per month

  • Timing: Messages sent during reasonable business hours (8 AM - 8 PM local time)

Message and Data Rates

Standard text messaging rates may apply based on your mobile plan. We don't charge for messages, but your carrier might.

Phone Communications

When We Call

  • Scheduled consultations and appointments

  • Follow-up calls to discuss your services

  • Customer support and technical assistance

  • Sales calls (only to qualified prospects who have expressed interest)

Call Recording

  • Business Calls: Some calls may be recorded for quality assurance and training purposes

  • Your Notification: We'll inform you if a call is being recorded

  • Your Choice: You can request that calls not be recorded

Do Not Call Compliance

We respect Do Not Call registrations and maintain our own internal do-not-call list. Contact us to be added to our do-not-call list.

How We Share Your Information

We Do NOT Sell Your Information

We never sell, rent, or trade your personal information to third parties. Period.

Limited Sharing for Business Purposes

  • Service Providers: Trusted third parties who help us deliver services (hosting, payment processing, email delivery)

  • Legal Requirements: When required by law, court order, or to protect our legal rights

  • Business Transfers: In the unlikely event of a business sale or merger

  • With Your Consent: When you specifically authorize us to share information

Third-Party Services We Use

  • Email & SMS Service: Go High Level for newsletters, communications, and text messaging

  • Payment Processing: Stripe for secure payment handling

  • Analytics: Google Analytics and Microsoft Clarity for website insights

  • CRM System: Go High Level for customer relationship management

Data Security

Our Security Measures

  • Encryption: All sensitive data transmitted using SSL/TLS encryption

  • Access Controls: Limited access to personal information on a need-to-know basis

  • Regular Updates: Security systems and software kept current

  • Staff Training: Regular privacy and security training for all team members

Your Role in Security

  • Keep your login credentials secure

  • Use strong, unique passwords

  • Report any suspicious activity immediately

  • Keep your contact information updated

Your Privacy Rights

Access and Control

  • View Your Data: Request a copy of the personal information we have about you

  • Update Information: Correct or update your personal information

  • Delete Data: Request deletion of your personal information (subject to legal requirements)

  • Limit Processing: Request that we limit how we use your information

Communication Preferences

  • Email Unsubscribe: Use the unsubscribe link in any email or contact us directly

  • SMS Opt-Out: Reply "STOP" to any text message

  • Phone Opt-Out: Request to be added to our do-not-call list

  • Marketing Preferences: Choose which types of communications you want to receive

California Privacy Rights (CCPA)

If you're a California resident, you have additional rights including:

  • Right to know what personal information we collect

  • Right to request deletion of personal information

  • Right to opt-out of sale (though we don't sell information)

  • Right to non-discrimination for exercising your rights

Cookies and Tracking

Types of Cookies We Use

  • Essential Cookies: Required for website functionality

  • Analytics Cookies: Help us understand website usage (Google Analytics, Microsoft Clarity)

  • Preference Cookies: Remember your settings and choices

  • Marketing Cookies: Track effectiveness of our marketing campaigns

Your Cookie Choices

  • Browser Settings: Most browsers allow you to block or delete cookies

  • Opt-Out Tools: Use industry opt-out tools for advertising cookies

  • Impact of Blocking: Some website features may not work properly if you block essential cookies

Data Retention

How Long We Keep Your Information

  • Active Customers: For the duration of our business relationship plus 7 years for tax purposes

  • Prospects: Up to 2 years from last contact unless you opt out sooner

  • Website Analytics: Anonymized data may be retained longer for business insights

  • Legal Requirements: Some information may be retained longer to comply with legal obligations

Automatic Deletion

We have systems in place to automatically delete information that's no longer needed for business purposes.

International Data Transfers

Our services are primarily focused on U.S. businesses. If you're located outside the United States, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from your country.

Children's Privacy

Our services are designed for businesses and adults. We do not knowingly collect personal information from children under 13. If we discover we've collected information from a child under 13, we'll delete it promptly.

Changes to This Privacy Policy

When We Update This Policy

  • We may update this Privacy Policy as our business evolves or laws change

  • We'll post the updated policy on our website with a new "Last Updated" date

  • For significant changes, we'll notify you via email or prominent website notice

Staying Informed

We encourage you to review this Privacy Policy periodically to stay informed about our practices.

Contact Us

Privacy Questions or Concerns

If you have questions about this Privacy Policy or our privacy practices, contact us:

Joshua Albanese
Spearleaf Local
Email: hello@spearleaf.com
Phone: (239) 401-6999
Address: 1317 Edgewater Dr #4807, Orlando, FL 32804

Exercising Your Rights

To exercise any of your privacy rights or update your communication preferences, contact us using the information above. We'll respond to your request within 30 days.

Complaints

If you believe we've not handled your privacy concerns appropriately, you can file a complaint with:

  • Your state's Attorney General office

  • The Federal Trade Commission (FTC)

  • Any applicable data protection authority

Our Promise to You

At Spearleaf Local, we're committed to earning and keeping your trust. We believe that protecting your privacy isn't just a legal requirement—it's the right thing to do. We're here to help your business succeed, not to exploit your information.

If you ever have concerns about our privacy practices, please reach out. We're real people who care about doing business the right way, and we're always willing to have an honest conversation about how we can better serve and protect you.

This Privacy Policy is part of our commitment to transparent, ethical business practices. Thank you for trusting us with your business and your information.