Case Studies / JA Headshots
How We Hit Ranked #1 in 14 Days
in a brand new market
14 Days. 20+ #1 Rankings. Zero Backlinks.
The Starting Point: A Business Owner Starting Over
The Client: JA Headshots, a professional headshot photographer
The Challenge: Complete relocation from Los Angeles to Fort Myers, Florida
Here's what we inherited:
Zero local presence in Fort Myers
Wasn't ranking for ANY keywords in their previous market
Had 6 reviews on an old Google My Business
A website that wasn't optimized for local search
Clean slate - no penalties, just untapped potential
This is the exact situation thousands of small business owners face. They have the skills and the service, but they're starting from scratch in a new market.
The Strategy: Market Domination, Not Just Keywords
Step 1: Complete Service Mapping
Instead of targeting just "headshots," we identified EVERY service this business offered:
Portrait studio
CEO headshots
Author headshots
Business headshots
LinkedIn headshots
Professional photography
Plus 15+ other profitable keywords
Step 2: Built for Comprehensive Coverage
30+ optimized pages. Each one targeting specific services and local searches.
Why 30+ pages? Because while competitors fight over scraps with basic websites, we dominated the entire search landscape.
Each page was:
Laser-targeted to specific services
Optimized for local Fort Myers searches
Built to convert visitors into paying customers
Designed to establish authority and trust
Step 3: Google My Business Excellence
Started completely fresh in Fort Myers with a new Google My Business profile.
We optimized every single field, every category, every piece of information Google uses to determine local rankings.
Step 4: Focus on What Actually Moves the Needle
Our entire approach focused on:
Comprehensive, helpful content
Proper technical optimization
Strong local relevance signals
User experience that converts
What we DIDN'T need:
Expensive backlink campaigns
Complex citation building
Months of waiting for results
The Results That Prove the System Works
Rankings After 14 Days:
#1 for Portrait Studio
#1 for Photographer
#1 for Headshot Photographer
#1 for CEO Headshots
#1 for Author Headshots
#1 for Business Headshots
#1 for LinkedIn Headshots
#1 for 20+ other money-making keywords
Bonus Results:
#2 on ChatGPT search results
#2 on Google AI Overview
We're not just dominating traditional search - we're already winning in AI search before most businesses even know it exists.
Why this system works
1. Market Saturation Strategy
Instead of fighting for one competitive keyword, we dominated 20+ related terms. When you own the entire conversation around your service, you win.
2. Content That Serves Real People
Every page answers real questions potential customers are asking. Google rewards helpful, comprehensive content.
3. Local Market Opportunities
Fort Myers represents what most local markets look like - significant opportunity for businesses that know how to capture it.
4. Built for Today's Search Landscape
Those AI search rankings happened because we built content that helps real people, not just traditional SEO.
The Bigger Picture: What This Means for Your Business
This case study demonstrates three powerful truths:
1. Fast Results Are Possible
With the right strategy and execution, you can see meaningful rankings in weeks, not months.
2. Comprehensive Beats Complicated
A thorough approach to covering your market works better than complex technical tricks.
3. Local Markets Offer Incredible Opportunity
Most local markets have significant untapped potential for businesses that approach SEO strategically.
The Bottom Line
JA Headshots went from invisible in their new market to dominating 20+ money keywords in exactly 14 days.
This happened because we used a systematic approach that:
Covers the entire market opportunity
Builds comprehensive authority
Focuses on user experience
Delivers results that matter to the business
Your business has the same opportunity.
Every local market has businesses succeeding with inferior websites and basic SEO. When you apply a comprehensive system like this, you don't compete - you dominate.
Ready to see what this system can do for your business? Let's talk about building your market domination strategy.